Verizon Wireless
Our team created a campaign to help educate current Verizon Visa Card members how they can earn and redeem rewards. This campaign was to encourage new engagement with the card across three different audience segments and increase usage in the categories of high rewards.
According to the client, this campaign found success and saw a 13-30% spend lift by audience segments.
Our challenge was the limitation of Verizon-approved assets. While Verizon has strong brand guidelines we had to make the seemingly familiar brand feel fresh and exciting. We wanted the designs to have a balance between lifestyle photography and card imagery to make it clear what the viewer was being encouraged to do.
S E R V I C E S
Visual Identity
Social Media Campaign
Email Campaign
Video Assets
Client Testimonial
“The assets were really well received, and internally are agreed as the “BEST IN CLASS. ” They’re featured in many internal presentations as examples of what lifecycle campaings should look like.”
The Challenge
To feel valued, card holders must be empowered to get rewarded in their preferred way.
The Approach
Show every card holder the power Verizon gives them to make the most rewarding choices for themselves.
First, we utilized a 10-serious email campaign that was able to take a deep dive into each category. In the first email, we stayed high level explaining the
4-3-2-1 reward you can get through the card. Followed by an email explaining each of those categories from 4% rewards on gas and groceries, 3% on dining and even earning 2% reward points on Verizon purchases that can then be used on your Wireless bill.
win-win
While these social ads are targeted to customers who have already signed up, it is meant to encourage an increase in shopping when the viewer engages with the ad, learning more about their rewards.
The social assets included Facebook and Instagram ads at a ratio of 1:1, 16:9, and 9:16 with a variety of static, illustrated, or video options
